A global mobile and digital communication giant wanted to strengthen engagement with its channel partners and internal teams through an activity that was fun, inclusive, and interactive — with an inbuilt “product learning” environment. The challenge lay in creating a campaign that could appeal to a diverse audience base with varying interests, while ensuring high participation and product recall. The objective was twofold: To build brand connect through gamification and to seamlessly integrate product awareness into a format that participants genuinely enjoyed.
Recognising the power of shared excitement, we tapped into India’s biggest passion point — Cricket! Colorgenics designed a campaign that merged the thrill of the IPL with brand storytelling — where learning became play, and engagement became fun!
Instead of traditional learning modules, we leveraged the IPL season to naturally draw participation —
aligning brand visibility with an emotion that already unites the nation.
We created an interactive, tech-enabled “Predict & Win” contest, where participants answered daily
questions — a mix of product knowledge and match predictions — keeping engagement both
educational and entertaining.
An automated leaderboard and quick result announcements reinforced credibility and kept the excitement
high every single day.
By combining the nation’s inherent cricket fever with a smart layer of brand learning, “Predict & Win” turned routine product engagement into a celebration of skill, speed, and knowledge.
A seamless blend of entertainment and education, this campaign demonstrated how Colorgenics transformed brand goals into dynamic engagement ecosystems — where every click counts, and every play builds loyalty.
