Strengthening Dealer Loyalty for a
Leading Tyre Brand

BUSINESS CONTEXT AND OBJECTIVE

A prominent tyre brand sought to enhance dealer engagement, improve premium product sales, and increase brand visibility at retail outlets. The absence of a structured loyalty mechanism and low adoption of exclusive branding were key challenges.

OUR SOLUTION-ING APPROACH

We designed a comprehensive loyalty program combining incentives, branding, and relationship-driven engagement.

Exclusive Dealer Focus:Introduced superior rewards and privileges for Exclusive Brand Dealerships (EBDs),
     driving better throughput and encouraging multi-brand dealers to convert.

QR-Based Point System: Enabled seamless, real-time point accrual via invoice-linked QR codes.

Outlet Branding: Integrated in-store branding and co-branded merchandise to boost visibility at the dealer
     level.

Relationship Initiatives: Embedded touchpoints like leadership meets, milestone celebrations, festive
     greetings, and product launch invites to build emotional loyalty.

Performance Dashboards: Delivered transparent, real-time performance tracking for dealers and internal
     teams.

RESULTS DERIVED

18% sales increase from Exclusive Brand Dealerships in Year 1.

45 new dealerships transitioned to the exclusive format.

Premium product contribution grew from 15% to 19%.

Marked improvement in dealer loyalty and in-store brand presence.

CONCLUSION

A targeted mix of rewards, branding, and relationship-building turned this loyalty program into a powerful channel development tool—enhancing dealer performance and brand affinity.